The Top Selling Points For American Car Buyers

Which factors do potential American car buyers consider the most important before they make their purchase? According to a survey conducted by the HarrisHRS -1.93% Poll, space and passenger capacity are of minor importance to Americans nowadays, rated as top attributes by only 31 and 28 percent of respondents respectively.

Reliability is actually the top selling point for automobile manufacturers, rated the most important factor when choosing a new vehicle by 93 percent of respondents. In fact, reliability is even rated higher than safety – 75 percent of those polled consider safety the foremost attribute when making a purchase.

 

 

sorce: Forbes